Entrepreneurship - Starting up a business or non-profit organization
Date: 07/04/2009 03:04:06 AM
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Entrepreneurship - Starting up a business or non-profit organization
Stony Brook Southampton
October 22, 29 and November 5, 12, 2007 from 7 - 9PM
A non credit program for East End residents
Faculty: Robert E. Ettl, Stony Brook College of Business
Session #1: Entrepreneurial Opportunities: Developing a realistic business idea
Topics include:
Sources of Innovation
Competitive advantage
Start-ups, Buy-outs and Franchises
Social entrepreneurship for non-profits
Session
#2: Business Plans: Writing a professional business plan
Topics include:
The importance of a business plan
Description of the business
Marketing
Finance
Operations
Organization
Industry analysis
Situational analysis
Session #3: Financing the Venture: Securing funds to get going
.
Topics include:
Bootstrapping
Banking relationships
Government sources of funds and assistance
Venture and angel sources of funds
Managing cash flow
Session #4: Target marketing: Reaching your customers
.
Topics include:
Market research
Product development
Pricing strategies
Promotion
Distribution
Relationship marketing
Fees:
$120 for all four sessions
Application Developed by Last Modified 07/04/2009 03:04:06 AM