Entrepreneurship - Starting up a business or non-profit organization

Date: 07/04/2009 03:04:06 AM

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Entrepreneurship - Starting up a business or non-profit organization
Stony Brook Southampton
October 22, 29 and November 5, 12, 2007 from 7 - 9PM

A non credit program for East End residents

Faculty: Robert E. Ettl, Stony Brook College of Business

Session #1: Entrepreneurial Opportunities: Developing a realistic business idea
Topics include:
    Sources of Innovation
    Competitive advantage
    Start-ups, Buy-outs and Franchises
    Social entrepreneurship for non-profits
Session #2: Business Plans: Writing a professional business plan
Topics include:
    The importance of a business plan
    Description of the business
    Marketing
    Finance
    Operations
    Organization
    Industry analysis
    Situational analysis
Session #3: Financing the Venture: Securing funds to get going.
Topics include:
    Bootstrapping
    Banking relationships
    Government sources of funds and assistance
    Venture and angel sources of funds
    Managing cash flow
Session #4: Target marketing: Reaching your customers.
Topics include:
    Market research
    Product development
    Pricing strategies
    Promotion
    Distribution
    Relationship marketing

Fees: $120 for all four sessions




Application Developed by Last Modified 07/04/2009 03:04:06 AM